Take off the trademark headband and wash away a pound of makeup, and you might not recognize Flo, the super-peppy insurance cashier for Progressive. Her real name is Stephanie Courtney, a comedian and actress from Los Angeles who has taken the insurance world by storm. As Flo she was an overnight hit when Progressive introduced her in Four years later, she is one of the most recognizable characters in advertising. But did you know that you have probably seen her before?
What happened? Did Flo quit or get fired? In just the last six years the online insurance company has used Flo in their commercials 94 times. Despite an ongoing rumor given weight by pundits from credible publications such as BusinessInsider. Statements from the company have made it clear that they have no intent to remove the insurance marketing icon that rocketed them to the top of the insurance ladder. They want to show that the company behind Flo is made up of ordinary, hard-working, and honest people. The idea is that Millenials will engage more with a humanized brand with which they share something in common.
She's been on TV almost non-stop since the 90s. She's everywhere you look, but not much is actually known about Stephanie Courtney, the woman who has been Progressive Insurance's Flo for ages now. Frankly, I only learned her real name while researching this article and I had no idea that she had such a long history on TV before even becoming the iconic insurance company spokes person that she is. It seems her career goes way back to appearing on a host of TV shows and in a ton of commercials prior landing the gig as Flo. Her long list of credits goes back to
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