It's official: Blue Ivy Carter is the hardest working kid in show business—and she's had a very busy month. First, she appeared with her mom on The Lion King red carpet. And in the less than a week since the song's release, the lyrics to "Brown Skin Girl" and its moving meaning have sparked a social media challenge celebrating dark-skinned women. Sung over an African-infused beat, it's the standout track on the curated soundtrack album, and also the kind of song this young Black girl needed to hear when she was Blue Ivy's age. Colorism is a deeply rooted issue in the Black community that goes back to slavery, when plantation owners separated worked by skin tone between the fields and the house. Fast forward more than years, and colorism is still alive and well.

The album also comes with the most regal visuals to celebrate beauty, culture, and of course, Black-girl magic. The song sparked such a grand response for its empowering lyrics that it birthed its own hashtag BrownSkinGirlChallenge. For many, the song was a no-brainer, direct message to a specific type of woman, with darker, deeper brown skin. For others, who joined the challenge by posting their photos, it seems they skipped over the specific cues in the lyrics and only listened to the hook to celebrate themselves.

The first time I experienced it, this word had not yet been brought into my world. I was sitting on dirt surrounded by several faces the same age as mine. We must have been 6 or younger. We were at Sunday school rehearsing for a play we would be putting up for the Christmas service.

Tune in and have your questions ready! In middle school my bedroom walls were covered with them. Literally, from top to bottom. I'd lie on my bed listening to music and stare at them for hours.